Книга → Блоги. Новая сфера влияния



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По данным издательства Манн, Иванов и Фербер, осенью этого года завершиться работа над книгой "Блоги. Новая сфера влияния". Автор, Антон Попов, ранее написавший довольно известную и популярную книгу "Маркетинговые игры" решил устроить интересный пиар-ход. Его суть Вы можете прочесть на блоге автора, ссылка на который дана выше.

Хотелось бы сказать пару слов о самой книге. Я очень жду эту книгу, имхо: во-первых, уже не один месяц читаю сам блог и материалы мне очень интересны; во-вторых, сама блогосфера для меня относительна нова и я много чего не знаю. Да и вообще, МИФ не выпускает плохих книг, такая уж сложилась у этого издательства репутация в моем мозге.

Кстати, о том, что такое блоги, я уже писал на ШколеЖизни. "Внимание - это валюта блогосферы, которую невозможно купить и сложно получить сразу", - пишет про блогосферу Антон Попов, автор книги. Стоит отметить и то, что писалась книга в стиле веб 2.0, да еще и в режиме онлайн, т.е. большое количество материала публиковалось на официальном блоге книги, и любой человек мог принять участие в дополнении, комментировании, предложении новых идей. Таким образом и родилась рукопись книги, которая уже передана в МИФ. В общем, будем с нетерпением ждать выхода книги и возможности её приобретение, а еще лучше - халявного приобретения :) И на последок хотелось бы снова процитировать автора: "Блог - это общение. Так давайте общаться"...

Трэкбек-ссылка для этой записи:

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